Paul Kaplan Group - Bennion Deville Homes
The Paul Kaplan Group

Selling Your Palm Springs Home


Why is the Paul Kaplan Group the best choice to sell your home?

We make your home stand out.

Today's technology makes it easier than ever for consumers to view any listing on the market. As agents, we can enter a home into the MLS, click a button, and watch it automatically appear on Zillow, Trulia, etc.

Unfortunately, that can also make it harder for Buyers to distinguish one listing from another. After a certain point, they all tend to look the same. 

We wanted our listings to stand out from the crowd, so we decided to keep pushing.

How we do it:

Get more info on our stats, testimonials, and recent successes.
If you're ready to get started on your Palm Springs home selling journey, contact the Paul Kaplan Group today.


The Paul Kaplan Group Advantage

Our Website

Paul Kaplan website

The biggest reason we're able to attract so much attention is that we can control the presentation of it on our website. The MLS, listing portals, and most broker sites all pretty much follow the same standard formatting. We're not given the freedom to change too much on sites we don't control.

On, the shackles have been released and we're free to show your home the way we envision it.


The Paul Kaplan Group Advantage

Professional Photography

Professional photography example
Interiors of several homes
Professional photography examples of various home interiors
Professional photography example of homes


The Paul Kaplan Group Advantage

Facebook Marketing


How do we get Buyers to our website to see it? We employ a few different strategies, but chief among them is Facebook Marketing. We understand people don't go to Facebook to buy a home. But we know the people who are buying homes are on Facebook.

More than once, we've heard stories like: "We weren't looking to buy a home, but we saw your listing on Facebook and realized we had to have it".

Facebook marketing examples


The Paul Kaplan Group Advantage

Drone Photography & Home Walk-Throughs

Professional photography examples of outdoor pool


The Paul Kaplan Group

Our Agents

All the marketing in the world won't matter if you don't have the right agent representing you. We have an entire team of full-time Realtors who are Local Experts that take their jobs very seriously. When you hire one of us, you get us all. 

Paul Kaplan Group


The Paul Kaplan Group

Stats & Testimonials

Paul Kaplan Facebook review Paul Kaplan Facebook review
Paul Kaplan Satisfaction ratings Paul Kaplan stats & testimonials Paul Kaplan Facebook review


Click here to read all reviews for the Paul Kaplan Group.
Contact us today for more info on selling your Palm Springs real estate.


The Paul Kaplan Group

Recent Success



The Paul Kaplan Group has closed over 350 sales in the last year alone.

Your home will get noticed.

  • Top placement on Google & other search engines and important websites
  • Multiple Distribution Channels to feature your property
  • Leader in social media
  • Numerous Instagram & Facebook fans, constantly growing
  • Over 1 million web visitors

    The Paul Kaplan Group

    Selling A Midcentury Home


    Reaching your target market as quickly as possible is important when selling a mid-century or architectural home. Getting the most for your mid-century home means doing more than putting a "For Sale" sign out front.

    In our competitive market where new homes for sale are added daily, your listing needs to be seen in a variety of places in order to stand out and reach your target buyer. And sometimes the right buyer is waiting out of state, or even in another country.  The most critical step in selling your home is pricing it right.  As experts in the local Palm Springs market, The Paul Kaplan Group can help you best determine a reasonable sales price for your property.

    The Paul Kaplan Group agents are the resident mid-century experts when it comes to targeting this specialized Palm Springs market.  They combine unique marketing strategies, offering extensive web-based advertising, in addition to traditional approaches to maximize your property's exposure to reach the right buyer and produce the maximum results. 

    The majority of buyers come from the internet and web-based online searches according to current statistics.  The Paul Kaplan Group has established itself throughout the World Wide Web as the experts in the mid-century real estate market.  They have a top-rated website in addition to maintaining an active popular blog and are active participants in numerous social networking sites. This exposure, experience, and knowledge are critical to attracting the tech-savvy buyer to your home. 

    MidCentury Modern home
    Midcentury modern home


    The Paul Kaplan Group

    It's Not All About the Numbers


    Not to worry when you list with The Paul Kaplan Group.  Expect one-on-one contact, constant contact and updates, and a personalized custom aggressive marketing plan to achieve SUCCESS!

    To ensure your home gets noticed and sells without a hitch for full market value, consider working with The Paul Kaplan Group, the specialists in mid-century and architectural real estate.

    It could mean the difference between no sale, and the payoff you've been waiting for.


    For immediate and personalized information please contact The Paul Kaplan Group at 760-459-1396.

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