Paul Kaplan Group - Bennion Deville Homes

Now hiring:



You’re a highly motivated, creative individual with experience and a passion for connecting with current and future customers. That passion comes through as you engage with social connections, communicating the company’s  brand in a positive, authentic way, with the ultimate goal of turning fans into customers. You’re instrumental in creating and managing the company’s content-related assets that serves them the best.

Our Digital Marketing/Social Media/Content Manager will create and execute the company’s social media marketing and advertising activities and includes but is not limited to:

Creation and curation of unique brand voice 

  • Deliberate planning and goal setting
  • Development of brand awareness and online reputation
  • Content creation and management
  • SEO and generation of inbound traffic

Content management duties:

  • Administrate the creation and publishing of relevant, original, high-quality content.
  • Identify and improve organizational development aspects that would improve content (ie: employee social media training; rewards for participation in the company’s marketing and online review building).
  • Create a regular publishing schedule.
  • Implement a content editorial calendar to manage content and plan specific, timely marketing campaigns.
  • Publish and promote content through all company digital media/social/database channels and related digital advertising.

Qualifications and Experience:

  • Possesses knowledge and experience in the tenets of traditional marketing. Marketing degree is welcomed but not required with relevant work experience.
  • Demonstrates creativity and documented immersion in social media.
  • Proficient in content marketing theory and application.
  • Experience sourcing and managing content development and publishing.
  • Exhibits the ability to jump from the creative side of marketing to analytical side, able to demonstrate why their ideas are analytically sound.
  • Displays in-depth knowledge and understanding of social media platforms, their respective participants (Facebook, Twitter, Instagram, YouTube, Pinterest etc.) and how each platform can be deployed in different scenarios.
  • Maintains excellent writing and language skills.
  • Enjoys a working knowledge of the blogging ecosystem and influencers.
  • Displays ability to effectively communicate information and ideas in written and video format.
  • Is a team player with the confidence to take the lead and guide other employees when necessary. (ie: content development, creation and editing of content, and online reputation management).
  • Possesses great ability to identify potential negative or crisis situation and apply conflict resolution principles to mitigate issues.

Essential Duties:

  • Manage social media marketing campaigns and day-to-day activities including:
  • Develop relevant content topics to reach the company’s target customers.
  • Create, curate, and manage all published content (images, video and written).
  • Monitor, listen and respond to users in a “Social” way while cultivating leads and sales.
  • Conduct online advocacy and open a stream for cross-promotions.
  • Develop and expand community and/or influencer outreach efforts.
  • Oversee design (ie: Facebook Timeline cover, profile pic, thumbnails, ads, landing pages, Twitter profile, Blog, Google Biz, etc.).
  • Design, create and manage promotions and social ad campaigns.
  • Manage efforts in building online reviews and reputation. Monitor online reviews and respond to each review.
  • Analyze key metrics and tweak strategy as needed.
  • Compile reports for management showing results (ROI).
  • Become an advocate for the company in social media spaces, engaging in dialogues and answering questions where appropriate.
  • Demonstrate the ability to map out a comprehensive marketing plan. Drive strategies that are proven by testing and metrics.
  • Develop organizational elements in order to implement a proactive process for capturing happy, loyal customer online reviews.
  • Monitor trends in social media tools, applications, channels, design, and strategy.
  • Implement ongoing education to remain effective.
  • Identify threats and opportunities in user-generated content surrounding the company. Report notable threats to appropriate management.
  • Analyze campaigns and translate anecdotal or qualitative data into recommendations and plans for revising social media, content marketing, SEO and social advertising campaigns.
  • Monitor effective benchmarks (Best Practices) for measuring the impact of social media campaigns. Analyze, review, and report on the effectiveness of campaigns in an effort to maximize results.


How To Apply:

Send an email to and introduce yourself in a way that reflects your personality and social media savvy. Include the following in your email:

  • Links to some sample social profiles
  • A short blog post about residential real estate in Palm Springs (no more than 250 words)
  • A Facebook post about a local neighborhood event
  • An Instagram post about living in Palm Springs

Absolutely no calls, please.



Are You A Highly Motivated Selling Machine?

This role is for the heavy hitters. If you are looking for an opportunity where you are rewarded for your results and want to make a difference… We have an incredible opportunity for you.

We need highly motivated sales agents looking to build business opportunities by setting appointments, working with both buyers and sellers, and participating in training classes to further your skill level. This position is a unique opportunity to join a dynamic, high performance, results-oriented culture with a large potential upside for financial growth.

Our ideal Real Estate Sales agent candidate will provide an advanced level customer service approach to all clients. The candidate’s ability to adapt rapidly, and work in a team environment supporting others is highly important.



  • Proactively improve performance through coaching and feedback provided by management.
  • Attend training until you are qualified to teach each topic.
  • Hold yourself accountable to perform daily prospecting efforts to ensure success.
  • Meet buyers and sellers to help reach their goals, to include evenings and weekends.
  • Share knowledge in a team environment to better the greater whole of the team.
  • Have a team-oriented mindset where culture is most important while still focusing on goals.


  • Prospective agents must have at least some college experience with references.
  • Hold, or actively working towards acquiring a real estate license.
  • Proficient in verbal and written communication skills.

How To Apply

Send an email to and introduce yourself in a way that reflects your personality and social media savvy. Include the following in your email: 

  • Links to some sample social profiles
  • A short blog post about residential real estate in Palm Springs (no more than 250 words)
  • A Facebook post about a local neighborhood event
  • An Instagram post about living in Palm Springs



This role is for heavy hitters. If you are looking for a great opportunity where you are rewarded for your results, and want to make a difference in the lives of those you work with, we have an incredible opportunity for you!

 We are seeking a motivated Inside Sales Agent (ISA) to assist our growing Real Estate Team in Palm Springs, CA! You will be the first point of contact for our customers. 

As an Inside Sales Agent within our client care department, you will prospect for and acquire new clients on a daily basis from various inbound and outbound lead sources provided by our team. You will assist in all aspects of the process by prospecting, cultivating, setting appointments and managing leads in our contact management database system. You will obtain critical information about buyer/seller leads and schedule appointments with qualified leads for our team.

The ideal candidate is passionate about achievement, draws energy from working with people and takes ownership of the sales process to maximum effectiveness. This person has the drive and tenacity to achieve or exceed productivity, appointment setting, and revenue targets while effectively assisting customers with their inquiries.


  • Rigorously prospect for new business and follow up with leads in your pipeline.
  • Primary duties include outbound calling, e-mail communication, coordination and scheduling of real estate buying and selling opportunities and overall management of sales pipeline through the sales cycle.
  • Accurately qualify potential customers for appointments with field agents.
  • Manage cultivation of inbound sales inquiries to convert leads to appointments
  • Follow scripts to deliver the team value proposition and handle objections
  • Qualify leads to accurately convey motivation, competition, and financial specifics to real estate agents


  • Has excellent organizational, time management, and follow-up skills.
  • Willing to Practices, memorize and internalize scripts.
  • Is dynamic, articulate and well-spoken.
  • Proficient in verbal and written communication skills.
  • Enthusiastic with excellent people skills.
  • Be a team player who thrives working with a tight-knit company 
  • Strong problem-solving skills with solution-oriented focus
  • Positive, enthusiastic, motivated and solution oriented

How To Apply

Send an email to and introduce yourself in a way that reflects your personality and social media savvy. 




We are located in Uptown Design District, the heart of Palm Springs. It's not our goal to become a mega real estate office with 100s of agents-  instead we hand select who becomes part of our team based on strict criteria to maintain and promote our unique level of service we provide our clients. 

At a boutique real estate office like ours, agents don't get lost in the numbers; we offer one on one support and individual assistance to help our agents become successful in their careers. I spend personal time with my agents to help them with setting goals, marketing plans and offer experienced tailored advice on how to grow their business.

We may be smaller, but our agents are more productive.  Typically our agents sell on average two to three times more homes then agents working for some of the top competing Brokerages in town. 

Here are a few of the qualities we look for when we ask an agent to join our team:  hungry, motivated, genuinely committed, and coachable.

Here's what we provide:  A solid base for training, support, and assistance.  Oh, yeah…we provide REAL LEADS to our agents too.

What our agents say:

"I would like to thank Paul Kaplan or PK (as I call him) for giving out "real" leads." (Diann Johnson)




We understand you have a lot of choices where you hang your license.  At the Paul Kaplan Group, we're not a franchise, we're anything but corporate nor have we ever been; Paul is personally dedicated to helping you build your career and make lots of money while working in a fun environment.



Training, Technology, and Marketing-  We are here to guide you to build a successful website, use smart marketing practices, set up your social media so it attracts clients-  We know what works and what doesn't.  We'll show you the best use of your advertising dollar to increase your business. And we'll provide training regarding "Real World" real estate practices, from holding an open house, following up with clients, how to keep your transaction together, to what to get your client as a closing gift.

We're looking to expand our group of personally selected agents that meet our strict criteria for excellent customer service.  As leaders in marketing, we are one of the most recognized Brokerages in the Coachella Valley.  We strive to keep up with our ever-changing market, as well as provide the best coverage for our clients and listings using innovative marketing strategies. We're not your father's real estate office with hundreds of cubicles!  We'd rather spend our time generating business, with our agents out in the field helping our clients buy and sell properties, then on fancy offices filled with empty cubicles.    We're better, we're progressive, we're advanced, and we have a good time doing it!

There’s nothing wrong with part-time or staying busy after retirement, but that’s not us. We don't collect numbers-   Real Estate is a full-time career for our agents.  We strive to help you become tops in your field.  We are looking for hard workers, game changers, and up-and-comers that want to be a top producer in the Palm Springs Market, and retire rich.   Is that you?? 

I look forward to hearing from you!

Paul Kaplan


For more information, give us a call at 760-459-1396.


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