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Its no mystery these days, what sells houses in Palm Springs and the rest of the world:  THE INTERNET! At the Paul Kaplan Group, how your Palm Springs home shows up on the internet and where, can make a huge difference on how quickly your Palm Springs home may sell.  Its no different in our desert community as it is all over the country.

According to the National Association of Realtors (NAR) research study in 2013, 92% of U.S. home buyers included the Internet in their search for their ideal home. A full 42% of these searches began online. For first time buyers, (average age 31) that number climbs to 96% percent using the internet to find their home.

A listing will be viewed HUNDREDS of times on people’s phones, tablets, and laptops.

What makes

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