Paul Kaplan Group - Bennion Deville Homes

How do you sell your home in 2015?

Posted by Paul Kaplan on Monday, November 17th, 2014 at 2:52pm

Its no mystery these days, what sells houses in Palm Springs and the rest of the world:  THE INTERNET! At the Paul Kaplan Group, how your Palm Springs home shows up on the internet and where, can make a huge difference on how quickly your Palm Springs home may sell.  Its no different in our desert community as it is all over the country.

According to the National Association of Realtors (NAR) research study in 2013, 92% of U.S. home buyers included the Internet in their search for their ideal home. A full 42% of these searches began online. For first time buyers, (average age 31) that number climbs to 96% percent using the internet to find their home.

A listing will be viewed HUNDREDS of times on people’s phones, tablets, and laptops.

What makes a home appealing on the Internet, isn't all that different then what sells your home in person.

  • CLEAN – Your house should be scrubbed and shining while it’s on the market. This can be inconvenient, but as someone who has looked at thousands of houses with buyers if the house is dirty, has pet hair, or has any kind of strong odor they will not want to pay top dollar.old Palm Springs Home
  • CLEAR THE CLUTTER – This is especially important in the internet age. Grab your phone and walk through your house taking pictures. Tell the truth. Can you see the walls? The floors? The rooms? The VIEW? The way we live in a home is DIFFERENT than the way we live when we are SELLING a home, and all those extra chairs, bookshelves, surfaces with papers and magazines stacked on them are making your rooms look smaller and losing you money. If you have a lot of stuff it is worth paying to put it in storage so people can see your house not your stuff.  Kitchen counters? You're allowed two items, that's it-  by de-cluter, we mean it.  It will be worth it.
  • READY FOR YOUR CLOSE UP – Grab your phone and walk through your house taking pictures. Then be honest. Really honest. Do you need to paint? Remove more furniture? Can you see the rooms or just your stuff? With the majority of first buyer showings taking place on tiny mobile phones high quality professional photography is becoming a REQUIREMENT.  We only use professional photography for our listings at The Paul Kaplan Group, for that reason.
  • TAKE IT OUTSIDE – What is the feeling people get when they pull up to your house? Are the parking spaces defined? Is the yard looking great? Trimming shrubs, keeping the grass cut, and making sure the front door is freshly painted and maintained is the absolute LEAST you must do to make sure buyers have a good feeling when they walk up to your front door.

Once you’ve completed these steps your home will look better than 90% of the other homes on the market. While the process of prepping and marketing your home for sale online might seem intimidating at first, it is essential if you want to earn top dollar for your house. Partnering with The Paul Kaplan Group, you'll get an agent who understands 21st century home selling techniques will make the process easier and more fun!

This article was originally published in part in The News Tribune May 2nd 2014.

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