Hire an expert to sell your home
It is critical to find those buyers that appreciate your home as much as you do.
When you hire Paul to sell your home, here are just a few of the services you can expect:
- Unique marketing plan customed designed to highlight your home's best features
- Expert advice on preparing and staging your home for sale
- Professional photography to best represent your home in all marketing efforts.
- Targeted mailings to buyers, agents and neighbors most interested in your property
- Custom website for your property, and international internet marketing
Reaching your target market as quickly as possible is important when selling a mid-century or architectural home.Getting the most for your mid-century home, means doing more than putting a "For Sale" sign out front. In our competitive market where new homes for sale are added daily, your listing needs to be seen in a variety of places in order to stand out and reach your target buyer. And sometimes the right buyer is waiting out of state, or even in another country. The most critical step in selling your home, is pricing it right. As an expert in the market, Paul can help you best determine a reasonable sales price for your property.
Paul Kaplan is the resident mid-century expert when it comes to targeting this specialized Palm Springs market. He combines unique marketing strategies, offering extensive web-based advertising, in addition to traditional approaches to maximize your property's exposure to reach the right buyer and produce the maximum results. Add the marketing benefits of being part of a nationally known Real Estate Network, Pacific Union GMAC Real Estate, and your property is guaranteed the ultimate exposure.
The World Wide Web
The majority of buyers are coming from the internet and web-based on-line searches now. Paul has established himself throughout the internet as the expert in the mid-century real estate market. He has a top rated website in addition to maintaining an active popular blog. Paul's Blog. This exposure, experience and knowledge is critical to attract the tech-saavy buyer to your home.

Its not all about numbers...
Today's market is overflowing with inventory. However, Paul takes on only a few listings at one time. This way he can focus on giving your house the best possible attention and service required to sell it quickly and at the maximum price.
How can a seller expect an agent with 45 listings at a time, to properly provide personalized service and individual attention that you & your unique property deserves?
Not to worry when you list with Paul. Expect one-on-one contact, constant contact and updates, and a personalized custom aggressive marketing plan to acheive SUCCESS!
To ensure your home gets noticed and sells without a hitch for full market value, consider working with Paul Kaplan, the specialist in mid-century real estate. It could mean the difference between no sale, and the payoff you've been waiting for.
We'd love to talk to you about selling your home. To schedule a no-obligation listing consultation, please contact Paul. Or call Paul direct anytime at 760-285-8559. We look forward to helping you sell your unique home!
Related Resources
Guide to working with a professional - From The National Association of Realtors®.


